'10 Minute Tip' by Andrew Nicholson - Milton Keynes Top Marketing Automation Expert - 7.15am until 9.30am
Andrew is the proud owner of a B2B Marketer of the Year Award & have relentlessly taken advantage of this accolade to promote a digital agenda to marketing professionals throughout the industry. He’s a passionate advocate of digital psychology, recently completing a Masters in the subject. Applying heuristic theories from the fields of behavioural economics & psychology, to contemporary digital marketing challenges to drive online behaviour change.
Andrew is a CIM qualified traditional marketer, who has evolved into an online marketing consultant specialising in online strategies & the tools that drive them.
About the conversation:
The Beginner's Guide to Lazy Marketing
You never have enough money, time or resource to do the marketing you need, so you blitz out another batch of 1 size fits all emails to all customers, & pray to the marketing Gods that you get a response. Sound familiar?
It's a frustration every business knows well. Step forward former B2B marketer of the year, Andrew Nicholson MSc, ready to introduce you to a better way of marketing through personalisation & automation.
Marketing automation brings together the power of analytics, CRM & digital/web marketing, to provide a solution significantly greater than the sum of it's parts, with astonishing results:
• Personalisation of digital experiences increases transaction rates by an average of 20%
• Prospects are 7x more likely to buy if responded to within one hour. 63% of companies take longer than this.
• Automated email messages average 70.5% higher open rates & 152% higher click-through rates than “business as usual” marketing messages
• 69% of the top performers in B2B use Marketing Automation for customer acquisition & 50% for customer retention
Andrew Nicholson is a passionate digital marketer specialising in the exciting world of Marketing Automation. He’s spent the last two years working with some amazing people to develop Kulea.ma - a new Marketing Automation platform built from the ground up for SMEs.